Meet Moment App: Less Phone. More Real Life.


A recent study found that Americans are viewing their smartphones on average 52 times per day. We are in obvious need of balance, and we truly believe there is an app that can help. The Moment App has been widely covered in media outlets and well received as a tool to bring more tech balance to a user’s life and live more in the moment. We talked with Kevin Holesh, Moment’s creator and designer, to find out more.

Tell us about the Moment app.

Moment is an app that will give users their time back. First, it helps them measure their screen time and app usage to help pinpoint some problem areas. After that, Moment will coach them to find balance in their life. The app's goal isn't to get users to zero screen time; it's to have them reap all of the benefits of a smartphone, while eliminating some of the negatives that come with it encroaching on every part of their life.

What is the goal of this app?

Our goal is to give people as much time back as we can. Right now, we're giving people back about 49 years worth of time every single day (across a million customers). [Editor’s note: 49 years worth back?! Yes please!] The average person drops about half an hour of screen time after using Moment for a couple weeks.

“Before the Moment App.”

“Before the Moment App.”


What inspired you to create Moment?

My own issues with my smartphone, for sure. My wife and I would get home from work and spend our evenings in the same room, in completely different worlds. We'd have Netflix on the TV and we'd each be on our smartphones, and sometimes our laptops too. It was not a pretty picture. I wanted to just know how much time we were spending on our phones each day. When we saw the answer of about 3 hours a day, it was surprising. We made some big changes to our habits and I was trying to help other people make those changes.

How do you see this app contributing value to the mindful technology community?

It's helping people confront their screen time overuse and it teaches them two things: why they're using their phone so much and how to use it less.

What advice would you give to others who are trying to build technology for a better world?

My best advice is from the business side: sell what you are making to your customers. This aligns your goals with your customer’s goals. The more Moment is helpful for our customers, the more they're willing to pay to support our business. There's no third-party trying to make money with our customers attention and private data, as is the case in an advertising-supported business. Keep the business model simple and ask your customers to support what you're making.

“After the Moment App.”

“After the Moment App.”


How do you personally create a tech / life balance?

I have a "technology cabinet" in my house. It's behind a door and it's where my iPhone dock lives. In the evening, I'll stash my phone in there to charge for the night. Out of sight, out of mind. I spent my evenings doing other things outside of my phone: reading, cooking, keeping a clean house, and exercising.

What can we expect next from you and how can people follow along?

We actually just released our version 4.0 app in the iOS App Store two weeks ago. It's the biggest update to the app in years and it should tremendously help people save even more time. The best way to follow us is through the app itself. You can also sign up for our very occasional newsletter.

Find out more about the Mindful App by visiting their website.

All images from Moment.

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